Toronto, ON – (September 17, 2024) – Bond has announced the appointment of new members to its executive team. Aaron Worsham joins as Chief Technology Officer, Mike Valeriati joins as Chief Financial Officer and Jeff Tate has been named Vice President of Marketing. These strategic hires reflect Bond’s continuous global growth and its plans for further expansion.
Aaron Worsham, as Chief Technology Officer, will lead the enhancement of Bond's proprietary and partner technology suite. Worsham’s extensive background in software platform design, product development, and MarTech will bring increased value to Bond’s clients seeking to achieve their customer growth objectives. Worsham’s leadership is set to provide crucial insights for today's CMOs, Digital Officers, CIOs, and CTOs, enabling them to make data-driven decisions that enhance brand value and shareholder returns. Worsham comes from Merkle and has extensive prior experience working with Fortune 1000 companies.
The company is advancing Martech initiatives and will strengthen alliance partnerships. Under Worsham’s guidance Bond will enhance the company’s growing Salesforce practice within the Loyalty and Messaging clouds. Bond continues its commitment to driving the evolution of its Synapze LX Loyalty Platform and Synapze XI customer intelligence platform, pushing both to new levels of sophistication to meet the complex engagement and personalization needs of today’s biggest brands.
Jeff Tate joins Bond to lead the global go-to-market strategy and drive further awareness of Bond as the leading loyalty and customer engagement experts. With nearly two decades of experience in marketing and strategy roles, Tate brings a wealth of knowledge from his work with national and global brands such as Canadian Tire, Home Depot, and Walmart. Tate’s previous roles as Chief Marketing Officer and Chief Innovation Officer bring to Bond the expertise required to broaden market awareness of the best-in-breed customer growth services Bond brings to challenges faced by Marketing, MarTech and Customer Experience executives.
As CFO, Mike Valeriati joins Bond with a distinguished track record of driving financial and operational strategy and fostering growth throughout diverse industries while navigating complex regulatory environments. Mike comes to Bond from Dentsu Canada where held progressive leadership roles with the most recent being the Chief Financial Officer. Bond’s continued success is wholly dependent on keeping the promise it makes to its clients and people, and Valeriati will continue to drive the growth and expansion of the organization by ensuring alignment between the ambitions of Bond and Bond’s clients.
"These additions to our leadership team are part of the continuous evolution of Bond as we grow globally and elevate our technical capabilities as a leader in loyalty and customer engagement," said Bob Macdonald, CEO of Bond. "The expertise that Jeff, Aaron and Mike bring add to the strength of our existing team and reinforce our commitment to achieving exceptional outcomes for our clients, people and business”.
About Bond
Bond is a global insights-driven, customer engagement company that creates growth by building lasting connections between brands, their employees and their customers. Through decades of experience and the use of customer loyalty science, Bond transforms brands to be more customer-centric by combining innovative AI technologies and rigorous methodology from behavioral science and human-centered design. Renowned for the Bond Behavioral Institute and the Synapze cloud platform, Bond is continuously recognized for its unique approach to tapping the incredible growth potential in known customer connections to create lasting customer bonds.
Based in Toronto, Bond is powered by 800 people and operates across eight offices throughout North America and Europe. For more information, please visit bondbl.com and follow along on LinkedIn.
Bond Brand Loyalty PR Contact:
Gabby Love
Account Supervisor
Atrium PR
gabby@atrium-pr.com
(631) 805-1571